Cars fleet bidding and management system

I led the user experience and design process in this project, Starting from the initial concept development to the final design prototyping.

THE CHALLENGE

Track, analyze and improve

  • Make price negotiation process easier and faster for both sides (supplier and rental company) 

  • Optimize and shorten car search time for sale agent

  • Creating competition between the different suppliers thus lowering rental prices to the end customer

  • Increasing the number of vehicles that can be offered to the end customers

RESEARCH

The current situation

MY ROLE

    Research

    Interviews with users

    User journey

    User stories   

    Interactive prototype

 

Most car suppliers are small privately-owned companies scattered throughout Europe.


Each provider has a relatively small fleet of exclusive vehicles ranging

from 5 to 30 units.


Most of the supplier companies have a staff of drivers that help transfer the vehicles to the end customer, an admin person that is in charge of the organization and handling orders, a fleet manager and an owner.


cars suppliers companies usually collaborate with rental companies that mediate between the car supplier and the end customer.


Most suppliers do not work with an internal CRM system and usually rely on Excel sheets and Emails as a key tool for organizing deals and manage their day to day schedule.

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DEFINING THE PROBLEM

  • It takes a long time for the salespeople to find an available car in a specific place.

  • There is no system that unifies all luxury car suppliers in one place.

  • It is difficult to create competition between the different suppliers.

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IDEATION AND RESEARCH 

As a rental and marketing company, we understood the rental process from our side, In order to understand the process from the supplier's side,  I conducted several interviews with supplier manager. In addition we ‘acted out’ the order process in order to better understand the suppliers perspective, giving us an idea of how to better map the process. 

PROCESS

STEP 1: USER FLOW

First step was to document the rental communication touchpoints along the user journey

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STEP 2: PROTOTYPING

Supplier - Manager view

Car rental timeline

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Countdown timer for upcoming rentals

Annual Performance Index

Marketing - Salesperson view

Lead information

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Quotations on different vehicles

Supplier - Administrative view

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Supplier dashboard 

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STEP 2: DESIGN A COMPLEMENTARY MOBILE EXPERIENCE

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I was particularly impressed by Asaf’s ability to actualize a concept. It’s as if he pours concrete on an idea to make it tangible, so the users know exactly what to expect. He always has the end user in mind, and both the vision and the knowhow to make their experience meaningful.”
Itzik BarelBrand advertising and Online Platforms Manager

Want to increase conversion rate? 

Feel free to Contact me