An AI-based training system for
call center sale representatives


I'm Asaf

I’m a leading UX designer and digital product expert.

I graduated with honors in typography design from Bezalel Academy of Art & Design and studied User Experience in the Technion Israel Institute of Technology.





American Express new home page design, Optimizing website conversion,

Visitor engagement & Email campaigns.


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Branding and Web design for the Forex and CFD platform by the UK-based bookmaker Betfred. 


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Dr. Haim Shapira approached me and asked me to create a new brand & mobile app to use in his popular lectures. 

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When Monarch started flying to Israel they asked us to advise on an appropriate online strategy.

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Complete specification, flow and design of Titan Bet's flagship product -

the sports betting dashboard. 

Brand identity and Web design for Melody on Hold, helping businesses capitalize on the full potential of the on hold messages.

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 Leading Design & UX for Europe Luxury Cars is one of the largest luxury car rental company in Europe.

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New user funnel for Migdal Insurance company car insurance offering.

Taking Re: IL vision and transform it: first into a logo & business card, then into a

full website. 

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